{"id":15293,"date":"2024-12-20T17:13:28","date_gmt":"2024-12-20T08:13:28","guid":{"rendered":"https:\/\/google.dkevent.kr\/?p=15293"},"modified":"2024-12-20T17:13:28","modified_gmt":"2024-12-20T08:13:28","slug":"%ec%97%91%ec%85%80%ec%9d%84-%ed%99%9c%ec%9a%a9%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-kpi-%ec%b6%94%ec%a0%81-%eb%b0%a9%eb%b2%95%ea%b3%bc-%ed%8c%81-%ec%97%91%ec%85%80-kpi-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/google.dkevent.kr\/%ec%97%91%ec%85%80%ec%9d%84-%ed%99%9c%ec%9a%a9%ed%95%9c-%eb%a7%88%ec%bc%80%ed%8c%85-kpi-%ec%b6%94%ec%a0%81-%eb%b0%a9%eb%b2%95%ea%b3%bc-%ed%8c%81-%ec%97%91%ec%85%80-kpi-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301 | \uc5d1\uc140, KPI, \ub9c8\ucf00\ud305 \ubd84\uc11d"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.8\",\n    \"bestRating\": \"5\",\n    \"ratingCount\": \"599105\",\n    \"reviewCount\": \"599105\"\n  }\n}\n<\/script><\/p>\n<div class=\"introduction\">\n<p>\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c <b>\ub9c8\ucf00\ud305 KPI<\/b> \ucd94\uc801 \ubc29\ubc95\uacfc \ud301\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ud6a8\uacfc\uc801\uc778 <b>KPI<\/b> \uad00\ub9ac\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc5d1\uc140\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c KPI\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800, KPI\ub97c \uc815\uc758\ud558\uace0 \uc5d1\uc140\uc5d0\uc11c \uac01\uac01\uc758 <b>\uc9c0\ud45c<\/b>\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uc2dc\ud2b8\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uac01 \uc5f4\uc5d0\ub294 \ub0a0\uc9dc, \ucea0\ud398\uc778\uba85, \uc9c0\ud45c \uac12\uc744 \uae30\ub85d\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c, <b>\ucc28\ud2b8<\/b> \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uac01\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud45c\ud604\ud569\ub2c8\ub2e4. \uadf8\ub798\ud504\ub97c \ud1b5\ud574 \ucd94\uc138\ub97c \ud55c\ub208\uc5d0 \ubcfc \uc218 \uc788\uc5b4 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ud544\ud130 \uae30\ub2a5\uc744 \ud1b5\ud574 \ud2b9\uc815 \uae30\uac04\uc774\ub098 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc138\ubd80 \ub370\uc774\ud130\ub97c \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc815\uae30\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 <b>\ub9ac\ud3ec\ud2b8<\/b>\ub97c \uc791\uc131\ud558\uc5ec \ub3d9\ub8cc\uc640 \uacf5\uc720\ud558\uba74 \ud300 \uc804\uccb4\uc758 \uc774\ud574\ub3c4\uac00 \ub192\uc544\uc9c0\uace0 \ud611\uc5c5\uc774 \uc6d0\ud65c\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ud544\uc218\uc801\uc778 \uacfc\uc815\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ucd94\uc801 \ubc29\ubc95\uacfc \uc2e4\uc6a9\uc801\uc778 \ud301\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694.<\/p>\n<\/div>\n<div class=\"section1\">\n<h2 class=\"chatgin-title\">KPI\ub780 \ubb34\uc5c7\uc778\uac00? \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\uc758 \uc911\uc694\uc131<\/h2>\n<p>KPI\ub294 <b>Key Performance Indicator<\/b>\uc758 \uc57d\uc790\ub85c, \uc870\uc9c1\uc774\ub098 \uac1c\uc778\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c KPI\ub294 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 KPI\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc9c0\ub9cc, \uae30\uc5c5\uc758 \ubaa9\ud45c\uc640 \uc804\ub7b5\uc5d0 \ub9de\ub294 KPI\ub97c \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub9c8\ucf00\ud305 \ud300\uc740 \uc131\uacfc\ub97c \uc815\ud655\ud788 \ubd84\uc11d\ud558\uace0, \ud544\uc694\ud55c \uacbd\uc6b0 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>KPI\ub97c \uc815\uc758\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n<ul>\n<li>\uce21\uc815 \uac00\ub2a5\uc131: KPI\ub294 \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ubaa9\ud45c \uc5f0\uacc4\uc131: KPI\ub294 \uc870\uc9c1\uc758 \ubaa9\ud45c\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc2dc\uac04 \uae30\uc900: KPI\ub294 \ud2b9\uc815 \uc2dc\uac04 \ub0b4\uc5d0 \ud3c9\uac00 \uac00\ub2a5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9c8\ucf00\ud305 KPI\ub97c \ucd94\uc801\ud558\uba74 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0, \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, KPI\ub294 \ud300 \uac04\uc758 \ud611\uc5c5\uc744 \uac1c\uc120\ud558\ub294 \ub370\ub3c4 \uae30\uc5ec\ud569\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \ud300\uc6d0\ub4e4\uc774 \ud568\uaed8 \ub178\ub825\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, KPI\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\uace0, \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c, KPI\ub97c \uc801\uc808\ud788 \uc124\uc815\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud300\uc5d0\uac8c \uc911\uc694\ud55c \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"section2\">\n<h2 class=\"chatgin-title\">\uc5d1\uc140\ub85c \uc27d\uac8c \ub9cc\ub4dc\ub294 KPI \ub300\uc2dc\ubcf4\ub4dc<\/h2>\n<p>\ub9c8\ucf00\ud305 KPI \ub300\uc2dc\ubcf4\ub4dc\ub294 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. Excel\uc740 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\uc640 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc774\ub7ec\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc27d\uac8c \ub9cc\ub4e4 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c\ub294 \uc5d1\uc140\uc744 \ud65c\uc6a9\ud558\uc5ec KPI \ub300\uc2dc\ubcf4\ub4dc\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>  \uc6b0\uc120 KPI(Key Performance Indicator)\ub294 \ubaa9\ud45c \ub2ec\uc131 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\ub294 \uc9c0\ud45c\ub85c, \ub9e4\ucd9c, \uace0\uac1d \uc720\uce58, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc218 \ub4f1\uc774 \uadf8\uac83\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uacc4\ub7c9\ud654\ud558\uc5ec \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ud45c\uc2dc\ud558\uba74 \ubcf4\ub2e4 \uba85\ud655\ud55c \uc2dc\uac01\uc801 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc758\uc0ac\uacb0\uc815\uc790\ub4e4\uc740 \uc2dc\uac04 \uad00\ub9ac\ub97c \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ud558\uace0, \ud544\uc694\ud55c \uc870\uce58\ub97c \uc2e0\uc18d\ud788 \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>  \ub2e4\uc74c\uc740 \uc5d1\uc140\uc744 \ud65c\uc6a9\ud558\uc5ec KPI \ub300\uc2dc\ubcf4\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uacfc\uc815\uc5d0 \ub300\ud55c \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uccab\uc9f8, \ubaa9\ud45c\ud558\ub294 KPI\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uad00\ub828 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uc5d1\uc140\uc758 \ucc28\ud2b8 \uae30\ub2a5\uacfc \uc870\uac74\ubd80 \uc11c\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uac01\uc801\uc778 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \ud56d\uc0c1 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>  \uc544\ub798\uc758 \ud45c\ub294 \uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 KPI\uc758 \uc608\uc2dc\uc785\ub2c8\ub2e4. KPI\ub97c \uc124\uc815\ud560 \ub54c \uac01 \uc9c0\ud45c\uc758 \ubaa9\ud45c\uce58\ub97c \uba85\ud655\ud788 \ud558\uace0 \uc774\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ube44\uad50\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<table class=\"chatgin-table\" style=\"width:100%;\">\n<caption>\ub9c8\ucf00\ud305 KPI \uc608\uc2dc<\/caption>\n<thead>\n<tr>\n<th>KPI \ud56d\ubaa9<\/th>\n<th>\uce21\uc815 \ub2e8\uc704<\/th>\n<th>\ubaa9\ud45c\uce58<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\uc6d4\uac04 \ub9e4\ucd9c<\/td>\n<td>\ub9cc\uc6d0<\/td>\n<td>5000<\/td>\n<\/tr>\n<tr>\n<td>\uc2e0\uaddc \uace0\uac1d \uc218<\/td>\n<td>\uba85<\/td>\n<td>100<\/td>\n<\/tr>\n<tr>\n<td>\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc218<\/td>\n<td>\uba85<\/td>\n<td>10000<\/td>\n<\/tr>\n<tr>\n<td>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud314\ub85c\uc6cc \uc218<\/td>\n<td>\uba85<\/td>\n<td>5000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\uc815\ud655\ud55c KPI \ubd84\uc11d\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ub354 \ub098\uc740 \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc5d1\uc140\uc5d0\uc11c\uc758 KPI \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uc9c1\uc6d0\ub4e4\uc740 \ubaa9\ud45c\ub97c \uc27d\uac8c \ud655\uc778\ud558\uace0, \uac1c\uc778\uc758 \uc5c5\ubb34 \ubaa9\ud45c\uc640 \uc870\uc9c1\uc758 \ubaa9\ud45c\ub97c \uc77c\uce58\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. KPI \ub300\uc2dc\ubcf4\ub4dc\ub294 \ub9c8\ucf00\ud305\uc774 \uc5b4\ub514\ub85c \ub098\uc544\uac00\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\ub85c\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"section3\">\n<h2 class=\"chatgin-title\">\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uc815\ub9ac\uc758 \ud301<\/h2>\n<h3>1, \uc815\ud655\ud55c \ub370\uc774\ud130 \ucd9c\ucc98 \ud655\uc778\ud558\uae30<\/h3>\n<blockquote><p>\ub370\uc774\ud130\uc758 \ud488\uc9c8\uc740 \ub9c8\ucf00\ud305 \ubd84\uc11d\uc758 \uc131\uacf5\uc744 \uc88c\uc6b0\ud569\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>\ub9c8\ucf00\ud305 KPI\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574\uc11c\ub294 <b>\uc815\ud655\ud55c \ub370\uc774\ud130 \ucd9c\ucc98<\/b>\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uace0\uac1d \uc124\ubb38\uc870\uc0ac, \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d \ub3c4\uad6c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \ub4f1\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c, \ucd9c\ucc98\uc758 \uc2e0\ub8b0\uc131\uc744 \ud655\uc778\ud558\uace0, \ub370\uc774\ud130\uac00 <b>\uc2e4\uc2dc\uac04<\/b>\uc774\uac70\ub098 \ucd5c\uc2e0 \uc815\ubcf4\uc778\uc9c0 \uc810\uac80\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<hr\/>\n<h3>2, \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95 \uc124\uc815\ud558\uae30<\/h3>\n<blockquote><p>\ud6a8\uc728\uc801\uc778 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \uc124\uc815\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc801\uc778 \ubd84\uc11d\uc744 \uc704\ud55c \uccab\uac78\uc74c\uc785\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>\uc815\ud655\ud55c KPI\ub97c \uc815\uc758\ud55c \ud6c4, <b>\ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95<\/b>\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubc18\ubcf5\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc73c\uba70, \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc218\uc9d1 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, <b>Google Analytics<\/b>\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uba74 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ubc29\ubb38\uc790 \uc218\uc640 \uac19\uc740 KPI\ub97c \uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<hr\/>\n<h3>3, \ub370\uc774\ud130\uc758 \uc815\ub9ac\uc640 \uc815\uc81c \uacfc\uc815<\/h3>\n<blockquote><p>\uc218\uc9d1\ud55c \ub370\uc774\ud130\ub294 \uc801\uc808\ud55c \uc815\ub9ac \uacfc\uc815\uc744 \uac70\uccd0\uc57c \ud65c\uc6a9 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>\uc218\uc9d1\ub41c \ub370\uc774\ud130\ub294 \uad00\ub9ac\ud558\uae30 \uc26c\uc6b4 \ud615\ud0dc\ub85c <b>\uc815\ub9ac<\/b>\ub418\uace0 <b>\uc815\uc81c<\/b>\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubd88\ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uac70\ud558\uace0, \uac01 \ub370\uc774\ud130 \ud56d\ubaa9\uc758 \ud615\uc2dd\uc744 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5d1\uc140\uc5d0\uc11c\ub294 <b>\ud544\ud130\ub9c1<\/b> \uae30\ub2a5\uacfc <b>\ud53c\ubc97 \ud14c\uc774\ube14<\/b>\uc744 \ud65c\uc6a9\ud558\uc5ec \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<hr\/>\n<h3>4, \ub370\uc774\ud130 \uc2dc\uac01\ud654\uc758 \uc911\uc694\uc131<\/h3>\n<blockquote><p> \ud6a8\uacfc\uc801\uc778 \ub370\uc774\ud130 \uc2dc\uac01\ud654\ub294 \ubd84\uc11d \uacb0\uacfc\ub97c \uc27d\uac8c \uc774\ud574\ud558\uace0 \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>\ub370\uc774\ud130\ub97c <b>\uc2dc\uac01\ud654<\/b>\ud558\uba74 \ubcf5\uc7a1\ud55c \uc22b\uc790\uc640 \uc218\uce58\ub97c \ud55c\ub208\uc5d0 \uc774\ud574\ud560 \uc218 \uc788\uc73c\uba70, \ud544\uc694\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ube60\ub974\uac8c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Excel\uc758 \ucc28\ud2b8 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec KPI\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud558\uba74, \ud300\uc6d0\ub4e4\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa9\ud45c \ub2ec\uc131 \uc5ec\ubd80\ub97c \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<hr\/>\n<h3>5, \uc8fc\uae30\uc801\uc778 \ub370\uc774\ud130 \uc810\uac80\uacfc \ubd84\uc11d<\/h3>\n<blockquote><p>\uc815\uae30\uc801\uc73c\ub85c \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc810\uac80\uc744 \uc2e4\uc2dc\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \ud544\uc218 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/p><\/blockquote>\n<p>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c, \uc8fc\uae30\uc801\uc73c\ub85c KPIs\ub97c \uc810\uac80\ud558\uc5ec <b>\uc131\uacfc<\/b>\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc\ub294 \ud5a5\ud6c4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uacb0\uc815\ud558\ub294 \ub370 \uae30\ucd08 \uc790\ub8cc\uac00 \ub418\ubbc0\ub85c, \uc774\ub97c \ud1b5\ud574 \ud544\uc694\ud55c \uc870\uc815\uc744 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \uc218\uc815\ud558\uac70\ub098 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"section4\">\n<h2 class=\"chatgin-title\">\ud6a8\uacfc\uc801\uc778 KPI \ubd84\uc11d\uc744 \uc704\ud55c \uc5d1\uc140 \ud568\uc218 \ud65c\uc6a9\ubc95<\/h2>\n<h3>1, \uae30\ubcf8 \ud568\uc218\uc758 \ud65c\uc6a9<\/h3>\n<ol>\n<li>\uc5d1\uc140\uc758 \uae30\ubcf8 \ud568\uc218\ub4e4\uc740 \ub9c8\ucf00\ud305 KPI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\ub294 \ub370\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub300\ud45c\uc801\uc778 \ud568\uc218\ub85c\ub294 <b>SUM<\/b>, <b>AVERAGE<\/b>, <b>COUNT<\/b> \ub4f1\uc774 \uc788\uc73c\uba70, \uac01 \ud568\uc218\ub294 \ub370\uc774\ud130\ub97c \uc9d1\uacc4\ud558\uac70\ub098 \ud3c9\uade0\uac12\uc744 \uad6c\ud560 \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<div class=\"subsection\">\n<h4>\uae30\ub2a5 \ubc0f \ud2b9\uc9d5<\/h4>\n<p>\uae30\ubcf8 \ud568\uc218\ub4e4\uc740 \uc0ac\uc6a9\ud558\uae30 \uac04\ub2e8\ud558\uba70, \ub370\uc774\ud130 \ubd84\uc11d\uc758 \uae30\ucd08\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 <b>SUM<\/b> \ud568\uc218\ub294 \ud2b9\uc815 \ubc94\uc704\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uac12\uc744 \ub354\ud560 \uc218 \uc788\uc5b4 \uc6d4\ubcc4 \ub9e4\ucd9c \ucd1d\ud569\uc744 \uc27d\uac8c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"subsection\">\n<h4>\uc8fc\uc758\uc0ac\ud56d<\/h4>\n<p>\uae30\ubcf8 \ud568\uc218 \uc0ac\uc6a9 \uc2dc, \ub370\uc774\ud130\uac00 <b>\uc815\ud655\ud558\uace0 \uc77c\uad00\uc131<\/b>\uc774 \uc788\uc5b4\uc57c \uc62c\ubc14\ub978 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc798\ubabb\ub41c \ubc94\uc704\ub97c \uc124\uc815\ud558\uba74 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \ub370\uc774\ud130\ub97c \uc5bb\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<h3>2, \uc870\uac74\ubd80 \ud568\uc218 \ud65c\uc6a9<\/h3>\n<ol>\n<li><b>IF<\/b> \ud568\uc218\uc640 \uac19\uc740 \uc870\uac74\ubd80 \ud568\uc218\ub294 KPI \ubd84\uc11d\uc5d0 \ub9e4\uc6b0 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\uc815 \uc870\uac74\uc744 \ub9cc\uc871\ud558\ub294 \ub370\uc774\ud130\ub9cc \ud544\ud130\ub9c1\ud558\uc5ec \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<div class=\"subsection\">\n<h4>\uae30\ub2a5 \ubc0f \ud2b9\uc9d5<\/h4>\n<p>\uc608\ub97c \ub4e4\uc5b4 <b>IF<\/b> \ud568\uc218\ub97c \uc0ac\uc6a9\ud558\uc5ec ROI\uac00 \ud2b9\uc815 \uac12 \uc774\uc0c1\uc778 \uacbd\uc6b0\uc5d0\ub9cc \ud574\ub2f9 \ub370\uc774\ud130\ub97c \ud45c\uc2dc\ud558\ub3c4\ub85d \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"subsection\">\n<h4>\uc7a5\ub2e8\uc810<\/h4>\n<p>\uc870\uac74\ubd80 \ud568\uc218\ub294 \uc720\uc5f0\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc9c0\ub9cc, \ubcf5\uc7a1\ud55c \uc870\uac74\uc744 \uc124\uc815\ud560 \uacbd\uc6b0 \uac00\ub3c5\uc131\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac04\uacb0\ud558\uac8c \uc0ac\uc6a9\ud558\uace0 \uc8fc\uc11d\uc744 \ucd94\uac00\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<h3>3, \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ud568\uc218\uc758 \uc911\uc694\uc131<\/h3>\n<ol>\n<li>\uc5d1\uc140\uc5d0\uc11c\ub294 <b>\ucc28\ud2b8 \ubc0f \uadf8\ub798\ud504<\/b> \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec KPI \uacb0\uacfc\ub97c \uc9c1\uad00\uc801\uc73c\ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub370\uc774\ud130 \uc2dc\uac01\ud654\ub294 \uacb0\uacfc\ub97c \ud55c\ub208\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc8fc\uba70, \uc774\ud574\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<\/ol>\n<div class=\"subsection\">\n<h4>\uae30\ub2a5 \ubc0f \ud2b9\uc9d5<\/h4>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc6d4\ubcc4 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uadf8\ub798\ud504\ub85c \ub098\ud0c0\ub0b4\uba74 \ucd94\uc138\ub97c \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <b>\ub9c9\ub300 \uadf8\ub798\ud504<\/b>\ub098 <b>\uc6d0\ud615 \uadf8\ub798\ud504<\/b>\ub294 \ud2b9\ud788 \ud6a8\uacfc\uc801\uc778 \uc2dc\uac01\ud654 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"subsection\">\n<h4>\ucd94\uac00 \uc815\ubcf4<\/h4>\n<p>\ubcc0\ud654\ud558\ub294 \ub370\uc774\ud130\uc5d0 \ub354 \uc798 \ub300\uc751\ud558\uae30 \uc704\ud574, \uadf8\ub798\ud504\uc758 \ubc94\ub840\uc640 \uc81c\ubaa9\uc744 \uc798 \uc124\uc815\ud558\uace0, \ud544\uc694\uc5d0 \ub530\ub77c \uc0c9\uc0c1\uc744 \uc870\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2dc\uac01\uc801 \uc694\uc18c\uac00 \uc798 \uc815\ub9ac\ub418\uba74 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc\ub97c \ub354 \uc27d\uac8c \uacf5\uc720\ud558\uace0 \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<div class=\"section5\">\n<h2 class=\"chatgin-title\">KPI \ubcc0\ud654 \ucd94\uc801\uacfc \ubcf4\uace0\uc11c \uc791\uc131\uc758 \uc804\ub7b5<\/h2>\n<p>KPI \ubcc0\ud654 \ucd94\uc801\uc740 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc758 \ub2ec\uc131 \uc5ec\ubd80\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uacfc\uc815\uc785\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub97c \uad00\ucc30\ud558\uba74\uc11c <b>\uacb0\uacfc \uac1c\uc120<\/b>\uc744 \uc704\ud55c \uae30\ucd08 \uc790\ub8cc\ub97c \ub9c8\ub828\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc815\uae30\uc801\uc778 \ubcf4\uace0\uc11c\ub294 \ud300 \ub0b4\uc5d0\uc11c\uc758 \uc815\ubcf4 \uacf5\uc720\ub97c \uc6d0\ud65c\ud558\uac8c \ud558\uba70, \ubaa8\ub450\uac00 <b>\ubaa9\ud45c \uc9c0\ud5a5\uc801<\/b>\uc73c\ub85c \uc6c0\uc9c1\uc77c \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac01 \uad6c\uc131\uc6d0\uc740 \uc790\uc2e0\uc758 \uc5ed\ud560\uc774 KPI\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<blockquote><p>&#8220;KPI \ubcc0\ud654 \ucd94\uc801\uc740 \ub2e8\uc21c\ud788 \uc22b\uc790\ub97c \ubcf4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uadf8 \ubc30\uacbd\uacfc \uc774\uc720\ub97c \uc774\ud574\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.&#8221;<\/p><\/blockquote>\n<h3 class=\"chatgin-subtitle\">KPI\ub780 \ubb34\uc5c7\uc778\uac00? \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\uc758 \uc911\uc694\uc131<\/h3>\n<p>KPI\ub294 <b>\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c<\/b>\ub97c \uc758\ubbf8\ud558\uba70, \uc870\uc9c1\uc774 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc5bc\ub9c8\ub098 \uc798 \ub2ec\uc131\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud300\uc740 \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0 <b>\uc131\uacfc\ub97c \ud5a5\uc0c1<\/b>\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>&#8220;KPI\ub294 \ub2e8\uc21c\ud55c \uc22b\uc790\uac00 \uc544\ub2c8\ub77c, \uc131\uacf5\uc758 \uae38\uc744 \uc548\ub0b4\ud558\ub294 \ub098\uce68\ubc18\uacfc \uac19\uc2b5\ub2c8\ub2e4.&#8221;<\/p><\/blockquote>\n<h3 class=\"chatgin-subtitle\">\uc5d1\uc140\ub85c \uc27d\uac8c \ub9cc\ub4dc\ub294 KPI \ub300\uc2dc\ubcf4\ub4dc<\/h3>\n<p>\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c KPI \ub300\uc2dc\ubcf4\ub4dc\ub294 \uc9c1\uad00\uc801\uc73c\ub85c <b>\ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654<\/b>\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucc28\ud2b8\uc640 \uadf8\ub798\ud504\ub97c \ud1b5\ud574 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \uc27d\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4 \ub9c8\ucf00\ud305 \ud300\uc758 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud070 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<blockquote><p>&#8220;KPI \ub300\uc2dc\ubcf4\ub4dc\ub294 \uc815\ubcf4\ub97c \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.&#8221;<\/p><\/blockquote>\n<h3 class=\"chatgin-subtitle\">\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uc815\ub9ac\uc758 \ud301<\/h3>\n<p>\ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \uc218\uc9d1\uc740 \uc131\uacf5\uc801\uc778 \ubd84\uc11d\uc744 \uc704\ud55c \uccab \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc77c\uad00\ub41c \ud615\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uc5ec <b>\ube44\uad50 \uac00\ub2a5\uc131<\/b>\uc744 \ub192\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>&#8220;\ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uae30\ucd08\ub97c \ub2e4\uc9c0\ub294 \ud544\uc218 \uc791\uc5c5\uc785\ub2c8\ub2e4.&#8221;<\/p><\/blockquote>\n<h3 class=\"chatgin-subtitle\">\ud6a8\uacfc\uc801\uc778 KPI \ubd84\uc11d\uc744 \uc704\ud55c \uc5d1\uc140 \ud568\uc218 \ud65c\uc6a9\ubc95<\/h3>\n<p>\uc5d1\uc140\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c \ud568\uc218\ub97c \ud65c\uc6a9\ud558\uc5ec KPI \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <b>SUMIF<\/b>, <b>AVERAGEIF<\/b>\uc640 \uac19\uc740 \ud568\uc218\ub85c \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub97c \uc27d\uac8c \ub3c4\ucd9c\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>&#8220;\uc5d1\uc140\uc758 \ud568\uc218\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \uac15\ub825\ud55c \ubb34\uae30\uc785\ub2c8\ub2e4, \uc774\ub97c \uc801\uc808\ud788 \ud65c\uc6a9\ud558\uc5ec \ub354\uc6b1 \uae4a\uc774 \uc788\ub294 \ubd84\uc11d\uc744 \uc2dc\ub3c4\ud574 \ubcf4\uc138\uc694.&#8221;<\/p><\/blockquote>\n<\/div>\n<div class=\"section6\">\n<h2 class=\"chatgin-title\">\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301 | \uc5d1\uc140, KPI, \ub9c8\ucf00\ud305 \ubd84\uc11d \uc5d0 \ub300\ud574 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 TOP 5<\/h2>\n<div class=\"faq-item\">\n<h3 class=\"chatgin-question\">\uc9c8\ubb38. \uc5d1\uc140\uc744 \uc0ac\uc6a9\ud574 \ub9c8\ucf00\ud305 KPI\ub97c \uc5b4\ub5bb\uac8c \ucd94\uc801\ud558\ub098\uc694?<\/h3>\n<p class=\"chatgin-answer\">\ub2f5\ubcc0. \uc5d1\uc140\uc5d0\uc11c <b>KPI<\/b> \ucd94\uc801\uc744 \uc704\ud574 \uba3c\uc800 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, \ub370\uc774\ud130 \uc2dc\ud2b8\ub97c \ub9cc\ub4e4\uace0 \uac01 \uc9c0\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud569\ub2c8\ub2e4. \uc774\ud6c4, <b>\ucc28\ud2b8<\/b> \ubc0f <b>\ud53c\ubc97 \ud14c\uc774\ube14<\/b> \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc790\ub3d9 \uacc4\uc0b0\uc2dd\uacfc \uc870\uac74\ubd80 \uc11c\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uacb0\uacfc\ub97c \ub354 \uc27d\uac8c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"chatgin-question\">\uc9c8\ubb38. KPI \uc9c0\ud45c\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\ub098\uc694?<\/h3>\n<p class=\"chatgin-answer\">\ub2f5\ubcc0. \uc77c\ubc18\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 KPI \uc9c0\ud45c\ub294 <b>\uc804\ud658\uc728<\/b>, <b>Click-Through Rate(CTR)<\/b>, <b>\uace0\uac1d \uc720\uc9c0\uc728<\/b>, <b>Return on Investment(ROI)<\/b> \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uac01 \uc9c0\ud45c\ub294 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \ud6a8\uacfc\uc131\uc744 \uce21\uc815\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"chatgin-question\">\uc9c8\ubb38. \uc5d1\uc140\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654\ud558\ub294 \ubc29\ubc95\uc740?<\/h3>\n<p class=\"chatgin-answer\">\ub2f5\ubcc0. \uc5d1\uc140\uc740 \ub2e4\uc591\ud55c <b>\ucc28\ud2b8<\/b>\uc640 <b>\uadf8\ub798\ud504<\/b>\ub97c \uc0ac\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc120\ud0dd \ud6c4, &#8216;\uc0bd\uc785&#8217; \ud0ed\uc5d0\uc11c \ucc28\ud2b8\ub97c \uc120\ud0dd\ud558\uba74 \uac04\ub2e8\ud558\uac8c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc27d\uac8c \uc774\ud574\ud558\uace0 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"chatgin-question\">\uc9c8\ubb38. KPI \ubaa9\ud45c \uc124\uc815\uc740 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/h3>\n<p class=\"chatgin-answer\">\ub2f5\ubcc0. \uc2e4\uc81c <b>KPI<\/b> \ubaa9\ud45c\ub97c \uc124\uc815\ud560 \ub54c\ub294 SMART \uc6d0\uce59\uc744 \ub530\ub974\ub294 \uac83\uc774 \uc720\uc775\ud569\ub2c8\ub2e4. \uc989, \ubaa9\ud45c\ub294 \uad6c\uccb4\uc801\uc774\uace0, \uce21\uc815 \uac00\ub2a5\ud558\uba70, \ub2ec\uc131 \uac00\ub2a5\ud558\uba70, \uad00\ub828\uc131 \uc788\uace0, \uc2dc\uac04 \uc81c\ud55c\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud1b5\ud574 \uba85\ud655\ud55c \ubc29\ud5a5\uc131\uc744 \uac00\uc9c0\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"chatgin-question\">\uc9c8\ubb38. \uc5d1\uc140 \uc0ac\uc6a9 \uc2dc \uc720\uc758\ud574\uc57c \ud560 \uc810\uc740?<\/h3>\n<p class=\"chatgin-answer\">\ub2f5\ubcc0. \uc5d1\uc140\uc744 \uc0ac\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud560 \ub54c, \ud56d\uc0c1 <b>\ubc31\uc5c5<\/b>\uc744 \ud574\ub450\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc190\uc2e4\uc774\ub098 \uc624\ub958\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uc815\uae30\uc801\uc73c\ub85c \ud30c\uc77c\uc744 \uc800\uc7a5\ud558\uace0, \ubc84\uc804 \uad00\ub9ac\ub97c \ud1b5\ud574 \uc774\uc804 \ub370\uc774\ud130\ub97c \ubcf5\uad6c\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc62c\ubc14\ub978 \ub370\uc774\ud130 \uc785\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\uc9c8\ubb38. \uc5d1\uc140\uc744 \uc0ac\uc6a9\ud574 \ub9c8\ucf00\ud305 KPI\ub97c \uc5b4\ub5bb\uac8c \ucd94\uc801\ud558\ub098\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub2f5\ubcc0. \uc5d1\uc140\uc5d0\uc11cKPI\ucd94\uc801\uc744 \uc704\ud574 \uba3c\uc800 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, \ub370\uc774\ud130 \uc2dc\ud2b8\ub97c \ub9cc\ub4e4\uace0 \uac01 \uc9c0\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud569\ub2c8\ub2e4. \uc774\ud6c4,\ucc28\ud2b8\ubc0f\ud53c\ubc97 \ud14c\uc774\ube14\uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc790\ub3d9 \uacc4\uc0b0\uc2dd\uacfc \uc870\uac74\ubd80 \uc11c\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uacb0\uacfc\ub97c \ub354 \uc27d\uac8c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\uc9c8\ubb38. KPI \uc9c0\ud45c\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\ub098\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub2f5\ubcc0. \uc77c\ubc18\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 KPI \uc9c0\ud45c\ub294\uc804\ud658\uc728,Click-Through Rate(CTR),\uace0\uac1d \uc720\uc9c0\uc728,Return on Investment(ROI)\ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uac01 \uc9c0\ud45c\ub294 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \ud6a8\uacfc\uc131\uc744 \uce21\uc815\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\uc9c8\ubb38. \uc5d1\uc140\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654\ud558\ub294 \ubc29\ubc95\uc740?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub2f5\ubcc0. \uc5d1\uc140\uc740 \ub2e4\uc591\ud55c\ucc28\ud2b8\uc640\uadf8\ub798\ud504\ub97c \uc0ac\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uc2dc\uac01\ud654\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc120\ud0dd \ud6c4, '\uc0bd\uc785' \ud0ed\uc5d0\uc11c \ucc28\ud2b8\ub97c \uc120\ud0dd\ud558\uba74 \uac04\ub2e8\ud558\uac8c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc27d\uac8c \uc774\ud574\ud558\uace0 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\uc9c8\ubb38. KPI \ubaa9\ud45c \uc124\uc815\uc740 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub2f5\ubcc0. \uc2e4\uc81cKPI\ubaa9\ud45c\ub97c \uc124\uc815\ud560 \ub54c\ub294 SMART \uc6d0\uce59\uc744 \ub530\ub974\ub294 \uac83\uc774 \uc720\uc775\ud569\ub2c8\ub2e4. \uc989, \ubaa9\ud45c\ub294 \uad6c\uccb4\uc801\uc774\uace0, \uce21\uc815 \uac00\ub2a5\ud558\uba70, \ub2ec\uc131 \uac00\ub2a5\ud558\uba70, \uad00\ub828\uc131 \uc788\uace0, \uc2dc\uac04 \uc81c\ud55c\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud1b5\ud574 \uba85\ud655\ud55c \ubc29\ud5a5\uc131\uc744 \uac00\uc9c0\uace0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\uc9c8\ubb38. \uc5d1\uc140 \uc0ac\uc6a9 \uc2dc \uc720\uc758\ud574\uc57c \ud560 \uc810\uc740?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\ub2f5\ubcc0. \uc5d1\uc140\uc744 \uc0ac\uc6a9\ud574 \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud560 \ub54c, \ud56d\uc0c1\ubc31\uc5c5\uc744 \ud574\ub450\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc190\uc2e4\uc774\ub098 \uc624\ub958\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uc815\uae30\uc801\uc73c\ub85c \ud30c\uc77c\uc744 \uc800\uc7a5\ud558\uace0, \ubc84\uc804 \uad00\ub9ac\ub97c \ud1b5\ud574 \uc774\uc804 \ub370\uc774\ud130\ub97c \ubcf5\uad6c\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc62c\ubc14\ub978 \ub370\uc774\ud130 \uc785\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ud6a8\uacfc\uc801\uc778 KPI \uad00\ub9ac\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc5d1\uc140\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c KPI\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uba3c\uc800, KPI\ub97c \uc815\uc758\ud558\uace0 \uc5d1\uc140\uc5d0\uc11c &hellip; <\/p>\n","protected":false},"author":3,"featured_media":15292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[2198],"class_list":["post-15293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info","tag----kpi-----kpi-"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301 | \uc5d1\uc140, KPI, \ub9c8\ucf00\ud305 \ubd84\uc11d - Goodinfomation<\/title>\n<meta name=\"description\" content=\"\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ud6a8\uacfc\uc801\uc778 KPI \uad00\ub9ac\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc5d1\uc140\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c KPI\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uba3c\uc800, KPI\ub97c \uc815\uc758\ud558\uace0 \uc5d1\uc140\uc5d0\uc11c \uac01\uac01\uc758 \uc9c0\ud45c\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uc2dc\ud2b8\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uac01 \uc5f4\uc5d0\ub294 \ub0a0\uc9dc, \ucea0\ud398\uc778\uba85, \uc9c0\ud45c \uac12\uc744 \uae30\ub85d\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c, \ucc28\ud2b8 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uac01\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud45c\ud604\ud569\ub2c8\ub2e4. \uadf8\ub798\ud504\ub97c \ud1b5\ud574 \ucd94\uc138\ub97c \ud55c\ub208\uc5d0 \ubcfc \uc218 \uc788\uc5b4 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ud544\ud130 \uae30\ub2a5\uc744 \ud1b5\ud574 \ud2b9\uc815 \uae30\uac04\uc774\ub098 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc138\ubd80 \ub370\uc774\ud130\ub97c \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc815\uae30\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \ub9ac\ud3ec\ud2b8\ub97c \uc791\uc131\ud558\uc5ec \ub3d9\ub8cc\uc640 \uacf5\uc720\ud558\uba74 \ud300 \uc804\uccb4\uc758 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\ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301 | \uc5d1\uc140, KPI, \ub9c8\ucf00\ud305 \ubd84\uc11d - Goodinfomation\" \/>\n<meta property=\"og:description\" content=\"\uc5d1\uc140\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 KPI \ucd94\uc801 \ubc29\ubc95\uacfc \ud301\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ud6a8\uacfc\uc801\uc778 KPI \uad00\ub9ac\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc5d1\uc140\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c KPI\ub97c \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uba3c\uc800, KPI\ub97c \uc815\uc758\ud558\uace0 \uc5d1\uc140\uc5d0\uc11c \uac01\uac01\uc758 \uc9c0\ud45c\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uc2dc\ud2b8\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uac01 \uc5f4\uc5d0\ub294 \ub0a0\uc9dc, \ucea0\ud398\uc778\uba85, \uc9c0\ud45c \uac12\uc744 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